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Play'n GO Goes Live in Michigan via BetMGM Partnership

Play’n GO Strengthens US Presence in Michigan With BetMGM Image

Renowned online casino games supplier Play’n GO has entered the regulated iGaming market in Michigan. The company partnered with BetMGM for the occasion and ensured American players have access to its fantastic games during the holiday season.

Play’n GO has obtained the necessary Provisional Internet Gaming Supplier (B2B) license from the state’s authority. After going live in New Jersey in September 2022, Michigan is now the second US state to offer the provider’s portfolio.

Michigan Players to Get Access to Multiple Games

With the latest partnership, BetMGM players based in Michigan will get access to some of the most popular Play’n GO titles.

Possibly the best-known title Rich Wilde and the Book of Dead is among the first options to be added. This adventure-themed video slot has a protagonist who will surely remind players of Indiana Jones. The game’s sequel Rich Wilde and the Tome of Madness is also expected to be on the offer. Players will surely appreciate this adventure-themed video slot inspired by an H.P. Lovecraft novel.

Naturally, many other fantastic games by the studio will find their way to BetMGM’s game lobby. Xmas Joker and Crystal Sun have already been confirmed, with players awaiting other exciting Play’n GO titles to keep them entertained.

Launching new games with unique features is a common sight for the Swedish studio. The company boasted that “it’s on track” to launch 50 new slots in 2022. Meaning, players from Michigan, New Jersey, Ontario, and other 20+ jurisdictions have plenty of themes, features, and betting ranges to choose from.

Regulated Markets – The Future of the Industry!

Commenting on the expansion, Play’n GO’s CEO, Magnus Olsson, highlighted the importance of regulated markets. He called them “the future of the industry” and expressed pride in the company’s latest expansion in another US state.

Olsson mentioned how regulated states like Michigan and New Jersey see a high player demand for safe and responsible iGaming environments. Olsson predicted that more states would surely open their markets to regulated online gambling in the upcoming years. He didn’t miss out on the opportunity to say how well Play’n GO was “positioned to thrive” in the legal American iGaming market.

Play’n GO’s CEO went on to highlight how the team enjoyed “working closely” with partners to help them achieve business goals through expertise and top-class content. Olsson concluded his statement by calling the Michigan expansion with BetMGM “another fantastic step forward” in their partnership.

There have been reports that Play’n GO has already hired a small team to handle its American operations. Supposedly, the company focused on two locations – Washington DC and Las Vegas. Before it officially opens an office in the US, Play’n GO wants to establish its marketing, management, and sales teams first, reports claim.

Michigan Comes After New Jersey

While supplying the popular BetMGM Michigan online casino is exciting news for Play’n GO, this state isn’t the first to welcome the supplier’s games. Earlier this year, Play’n GO went live in New Jersey through the same partnership with BetMGM.

With this step, consumers in the Garden State got access to Cat Wilde and the Lost Chapter, Blinged, Ankh of Anubis, and a range of other established games.

It’s fair to mention that the brand’s US online casinos list goes beyond BetMGM. The provider is also live in New Jersey and Michigan through its partnership with PokerStars. At the time, the company highlighted its dedication to becoming “the preferred partner” of legal US online casino operators. The latest expansion just follows the previously established strategy for Play’n GO to build its brand among American consumers and B2B partners.

About the Companies

Play’n GO is a Swedish game development studio specializing in creating high-quality slots and table games for the online gambling industry. Founded in 1997, it has grown to become one of the top providers worldwide with its innovative titles, cutting-edge technology, and unique features available across platforms and devices. Over the years, Play’n GO has won many awards and released hundreds of games. The brand has seen immense success across European Play’n GO casinos and is successfully expanding its presence in other regulated markets.

BetMGM is a popular casino operator across the United States. The company offers casino, sports betting, and poker products. This brand came to life in July 2018 after Entain Holding and MGM Resorts International created a joint venture. Consumers from four American states – New Jersey, Michigan, Pennsylvania, and West Virginia – have access to BetMGM’s platform. The brand went live in Ontario in Q2 of 2022.

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About the author


Milena Petrovska


With years of experience in the gambling industry, Milena is knowledgeable in the field of the casino world. She is responsible for most of the content that is written on AllOnlineCasinosList and her main goal is to provide casino players with the best information and recommendations to help users enhance their experience.

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