Pragmatic Play Enters Finnish Market Through Veikkaus Slots Deal

World-renowned software provider Pragmatic Play recently signed a slot distribution deal with Veikkaus Oy. The agreement marks Pragmatic Play’s first partnership in Finland and its state-owned gambling market. It announces the formal integration of 10 Pragmatic Play’s most popular slot machines on the operator’s platform.

Finnish players can now access titles like Big Bass Bonanza, Gates of Olympus, The Dog House Megaways, and Sugar Rush. These titles have already proven a real hit among European players and other markets where the brand operates.

Veikkaus and Pragmatic Play’s slot deal is the first one between the parties. Considering the big game portfolio the provider boasts, it’s possible to see it expanded with new arrangements.

Logical Next Step for Pragmatic Play’s Expansion

Pragmatic Play hopes this arrangement will help the company grow in Finland.

One of the deal’s goals for the provider is to reach a wider audience with its newest releases. Just before the new collaboration, on July 13, the developer launched a new title named 3 Buzzing Wilds. It’s a bee-themed slot machine with superb audiovisuals. It has nature symbols and exciting bonus features, such as wilds, scatters, free spins, and more.

Moreover, the Veikkaus Oy partnership is not surprising as it comes after previous agreements with Merkur Sports and Swiss Casinos. All these steps show Pragmatic Play’s dedication to establishing its position in the regulated EU market.

Pragmatic Play’s Chief Operating Officer, Irina Cornides, was asked for a comment on the recent collaboration. She stated that they were thrilled to have joined Veikkaus Oy. She expressed their excitement to deliver popular Pragmatic Play slots to Finnish players.

Cornides explained that Veikkaus Oy shares the same commitment to player protection and social responsibility in Pragmatic Play. “We anticipate a fruitful collaboration with Veikkaus. Its players can enjoy some of the greatest slot games.” – she concluded.

Carefully Planned Partnerships for Veikkaus

Since 2017, Veikkaus Oy has managed Finland’s casino, betting, and lottery games. Previously, the three were separated into three entities – Veikkaus, Fintoto, and Finland’s Slot Machine Association RAY. Their integration was supposed to ensure a better and easier experience for Finnish consumers.

The Finnish system is founded on the idea of exclusive rights. Its goal is to control games and minimize possible gambling dangers. The method offers legal protection for gamblers and works to prevent gambling fraud. Accumulated profit goes to EU beneficiaries such as healthcare, sports, science, culture, and more.

Veikkaus constantly works on improving its service and game offer to remain relevant among users. This latest Pragmatic Play slot deal perfectly exemplifies the operator’s expansion plans.

Veikkaus’ Chief Product Officer, Jan Hagelberg, also offered his statement. He said that Veikkaus was working hard to stay at the top among Finnish players. Hagelberg explained how they wanted to provide consumers with the best possible experience. So, they were happy to partner with a top brand like Pragmatic Play.

He revealed that Veikkaus was looking forward to this collaboration and expecting that Finnish players would embrace and enjoy the available Pragmatic Play titles. He concluded his statement by expressing hopes that the slots would be as popular among Fins as they were among European players.

Overall, this joint venture of Pragmatic Play and Veikkaus Oy is a significant milestone for both companies. It certainly confirms their status as industry leaders in the iGaming sector.