FanDuel and MLB Expand Collaboration for Consumers' Convenience

FanDuel, the leading fantasy sports and sports betting platform has expanded and strengthened its partnership with Major League Baseball (MBL). These two have been already working together since 2019.

Under the new multi-year agreement, FanDuel becomes the MLB’s co-exclusive official betting partner. Its position is now improved from the initial one of being just an authorized gaming operator.

Streaming, Highlights, and More in Stock for FanDuel Users

The answer is plenty in terms of what consumers get out of this deal.

FanDuel now has the right to use MLB designations in its range of products. These products include the sportsbook but also the Faceoff and fantasy platforms. The bookie can also use official league designations in its marketing campaigns.

Streaming of the action is another benefit FanDuel brings to its fans of MLB. Those who have the FanDuel+ OTT platform will be able to follow the MLB. TV’s free game of the day straight from it. The action will also be made available through the FanDuel sportsbook app.

These options give another layer of entertainment and insights to FanDuel consumers. They will now have everything they need in one place.

Highlights are another feature that comes in handy to FanDuel users and thanks to the latest MLB partnership. FanDuel TV programming can now use MLB highlights. Moreover, the brand will continue developing innovative products to increase engagement.

Finally, both brands have agreed to work toward raising responsible gambling awareness. Naturally, the primary target audience through this collaboration is North American baseball fans. Meanwhile, FanDuel remains dedicated to the same goal for all its consumers, regardless of their favorite sport.

Both Brands Delighted to Work Together

FanDuel and MLB had plenty of good words to say for one another. Both sides expressed their delight in expanding this already successful collaboration.

Kenny Gersh, executive vice president of media and business development of MLB, commented on behalf of the sports league. He praised FanDuel as a leader in the industry, especially in innovation and responsibility.

Gersh went on to explain how those key priorities aligned with MLB’s focus and made FanDuel “a natural partner” to work with.

Christian Genetski, FanDuel’s president, shared equally positive words regarding the partnership. He highlighted how baseball fans are among the most engaged across all verticals. That was the main reason why FanDuel was delighted to become the latest MLB sports betting partner.

Genetski added how FanDuel’s team was eager to showcase their presence in the MLB games’ national broadcast. He also expressed excitement about the chance FanDuel has received to help boost baseball game narratives. FanDuel’s president reminded that now users could enjoy this favorite pastime – both watching and wagering – through mobile apps and the OTT platform.

Genetski rounded up his statement by focusing on new betting product innovations. He said FanDuel would work alongside MLB to develop an enhanced customer experience throughout the season.

Logical Next Step

This partnership is just one more step towards creating an even closer relationship between baseball fans everywhere and their favorite teams and players. A goal that both FanDuel and MLB share. The team at FanDuel is thrilled about this new opportunity and looks forward to bringing fans closer to America’s national pastime than ever before!

However, this partnership started in 2019 when FanDuel became an authorized gaming operator. FanDuel was the third such operator at the time, following MLB’s deals with DraftKings and MGM Resorts International.

Under the 2019 partnership, FanDuel got access to the official MLB data. It also got the right to utilize marks and logos across its online and retail sports betting destinations.

FanDuel tops any US online casino list thanks to its impressive and versatile product portfolio. According to the group’s press release, the company has a presence in all 50 states and boasts over 12 million customers. Its casino and betting operations are present in various legal US states and Ontario, Canada.